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Course Outline:<ol><li>Utilize advanced AI tools for content creation, including natural language generation (NLG) and machine learning algorithms.</li><li>Implement AI-driven strategies to optimize content for various platforms and audiences.</li><li>Analyze and interpret data using AI to gain insights into audience behavior and preferences.</li><li>Create personalized content experiences using AI-driven personalization techniques.</li><li>Integrate AI technologies into existing content workflows to enhance productivity and creativity.</li><li>Evaluate the ethical implications and best practices of using AI in content creation.</li></ol>&nbsp;Target Audience:This course is for anyone looking&nbsp; to enhance their AI skills following the completion of the pre-assessment of Level 1This course is for all Graduates of Level 1 (Artificial Intelligence "AI" tool for content creators - Level 1)&nbsp;Participants will receive a project and a graduation certificate from Sky News Arabia Academy.

Artificial Intelligence "AI" Tools for content creators - Level 2

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&nbsp;Expert in Digital Content Creation, Artificial Intelligence, and Filmmaking

Abdalla Abudiak 

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Objectives&nbsp;Writing for the Digital and supporting Media" course includes an intensive 3-day training, covering both theoretical and practical aspects, regarding the nature of writing for websites and how they differ from print journalism.The course also aims at training participants in different press coverages and how to adapt them to the digital world, as well as how to select the angles that attract the largest readership.Outline&nbsp;<ul style="list-style-type:disc;"><li>Learning how to write for websites and what distinguishes it from writing for television or paper.</li><li>Identifying factors that help journalists succeed in digital journalism.</li><li>Identifying news sources in digital journalism, and the importance of checking them out.</li><li>Identifying the target audience and the angles that suit it and attract as many readers as possible.</li><li>Identifying the types of coverages for digital journalism and the different ways of writing.</li><li>Learning how to use social media as a source of news or as support to support the news content.</li><li>Learning the basic skills of mobile journalism, to be able to produce complete reports using only a mobile phone.</li><li>Participants will also be able to produce professional filmed reports using only mobile phones.</li></ul>Target Audience&nbsp;<ul><li>For those wishing to provide successful electronic content.</li><li>For graduates of media colleges and institutes.</li><li>For candidates for different media outlets.</li><li>For those wishing to develop their media skills and for staff involved in media programs.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.&nbsp;

Digital Journalism 

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Objectives:∙Learning the basics of economics and financial markets.∙Learning the basics of financial journalism.&nbsp;Course outline:∙The basics of economics.∙The basics of financial markets &amp; bourses.∙How to collect and evaluate economic news.∙How to build specialized economic reports (TV/Digital reports).∙An introduction about data journalism.&nbsp;Target audience:Journalists and anyone seeking to learn financial journalism and follow business news.&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

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Business Journalism

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Objectives:<ul><li>To understand the standards and principles of radio writing.</li><li>Know the basics of communicating with listeners, conveying information concisely and accurately.</li><li>To be able to prepare and produce radio reports that meet professional standards and captivate listeners, through a series of practical applications.</li></ul>&nbsp;Course outline:<ul><li>Basics of writing for radio - writing for the ear.</li><li>Writing introductions to reports and how to choose the right audio clips.</li><li>Learn the principles of text editing.</li><li>Common mistakes to identify and avoid.</li><li>View examples of distinctive radio reports and radio jargon.</li><li>Radio production.</li></ul>&nbsp;Target audience:&nbsp;<ul><li>Media graduates, those looking to pursue a career in the media, and those wishing to develop their media skills.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

Producing Radio Reports

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Objectives:<ul><li>Understand news bulletin preparation, from headline writing to conclusions.</li><li>How to build news bulletins and maintain its logical order?</li><li>Understand the basics of choosing topics, reporters and guests, and how to coordinate with anchors on asking questions and more.</li></ul>Course Outline:<ul><li>The traits of news producers.</li><li>How to build news bulletin from scratch?</li><li>How to write news bulletin headlines?</li><li>How to assign topics to choose guests?</li><li>Coordinating with departments.</li><li>Collaborating with directors and technicians within the studio.</li></ul>&nbsp;Who is the target audience for this course?<ul><li>Journalists eager to learn the skills of news bulletin production.</li><li>Media graduates seeking knowledge on news bulletin preparation.</li><li>Anyone interested in knowing how newsrooms work.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

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Producing News Bulletins

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Yahya Kheireddine works as the executive producer of news bulletins at Sky News Arabia, where he supervises the preparation of news bulletins for the channel.Kheireddine has a huge experience in training hundreds of seniors executives, official speakers, governmental and public figures, as he enhanced their abilities to master various media skills in front of the camera and behind the scenes.He combines the academic and practical fields, as he has more than 10 years of experience in the field of media, moving between different press institutions, and worked as a reporter, broadcaster, and editor.He holds a PhD in media from Beirut Arab University, and has previous educational experiences in the UAE and abroad.He is a certified trainer, holding a qualification from QUALIFI in the United Kingdom, "Level 3 Award in Education and Training”.

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