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Course Outline:Know the requirements of each platform to create successful content.How to produce commercial content.How to create suitable content for different social media channels, including Facebook, Instagram and YouTube.The tools of content creation.Master AI Tools: Unlock the full potential of AI-driven tools to streamline your workflow and enhance your creative output.Smart &amp; Productive Filming Techniques: Discover insider tips and tricks for successfully achieving professional results with short time within industry standards. from pre-production to post-production.&nbsp;Hands-On Training: Dive into practical exercises and real-world scenarios to develop your skills and confidence as a multitasking producer.&nbsp;Interactive Learning: Engage with fellow participants and receive personalized feedback from Abdullah Abudiak to maximize your learning experience.&nbsp;Target Audience:This course is for anyone looking to elevate their creative skills using AI, content creators, and anyone seeking the right place to learn about AI and how to utilize it in media.&nbsp;Participants will receive a project and a graduation certificate from Sky News Arabia Academy.&nbsp;

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Digital Content Creation using Artificial Intelligence

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Acclaimed senior multimedia journalist at Sky News Arabia, he produces/directs Najahhun, and presents the Tik Tok program on Instagram.He previously worked as a multimedia producer and video journalist for German television DW in Berlin. He also worked as head of the multimedia department at Masr Al-Youm newspaper in Cairo, and as a lecturer at the Faculty of Information, Misr University for Science and Technology, and the British University in Egypt (BUE).He started his professional career as a journalist, then joined Al-Masry Al-Youm newspaper as a video journalist in 2011 to cover the events that followed the Egyptian revolution, in addition to working as a reporter for the ON TV live channel and as a correspondent for the CBC channel, “We Need to Understand” by Magdy Al-Jallad.In the field of training, he trained hundreds of journalists, media college students and specialists international and governmental sectors on mobile journalism and content creation for social media, in Egypt, Jordan, the UAE, Germany and France.He is a certified trainer, holding a qualification from QUALIFI in the United Kingdom, "Level 3 Award in Education and Training”.

Abanoub Emad

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&nbsp;Expert in Digital Content Creation, Artificial Intelligence, and Filmmaking

Abdalla Abudiak 

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Objectives:<ul><li>To understand the standards and principles of radio writing.</li><li>Know the basics of communicating with listeners, conveying information concisely and accurately.</li><li>To be able to prepare and produce radio reports that meet professional standards and captivate listeners, through a series of practical applications.</li></ul>&nbsp;Course outline:<ul><li>Basics of writing for radio - writing for the ear.</li><li>Writing introductions to reports and how to choose the right audio clips.</li><li>Learn the principles of text editing.</li><li>Common mistakes to identify and avoid.</li><li>View examples of distinctive radio reports and radio jargon.</li><li>Radio production.</li></ul>&nbsp;Target audience:&nbsp;<ul><li>Media graduates, those looking to pursue a career in the media, and those wishing to develop their media skills.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

Producing Documentaries for Radio 

Course Outline:<ol><li>Utilize advanced AI tools for content creation, including natural language generation (NLG) and machine learning algorithms.</li><li>Implement AI-driven strategies to optimize content for various platforms and audiences.</li><li>Analyze and interpret data using AI to gain insights into audience behavior and preferences.</li><li>Create personalized content experiences using AI-driven personalization techniques.</li><li>Integrate AI technologies into existing content workflows to enhance productivity and creativity.</li><li>Evaluate the ethical implications and best practices of using AI in content creation.</li></ol>&nbsp;Target Audience:This course is for anyone looking&nbsp; to enhance their AI skills&nbsp;Participants will receive a project and a graduation certificate from Sky News Arabia Academy.

Artificial Intelligence "AI" Tools for content creators 

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Objectives&nbsp;Writing for the Digital and supporting Media course includes an intensive 3-day training, covering both theoretical and practical aspects, regarding the nature of writing for websites and how they differ from print journalism.The course also aims at training participants in different press coverages and how to adapt them to the digital world, as well as how to select the angles that attract the largest readership.Outline&nbsp;<ul style="list-style-type:disc;"><li>Learning how to write for websites and what distinguishes it from writing for television or paper.</li><li>Identifying factors that help journalists succeed in electronic journalism.</li><li>Identifying news sources in electronic journalism, and the importance of checking them out.</li><li>Identifying the target audience and the angles that suit it and attract as many readers as possible.</li><li>Identifying the types of coverages for electronic journalism and the different ways of writing.</li><li>Learning how to use social media as a source of news or as support to support the news content.</li><li>Learning the basic skills of mobile journalism, to be able to produce complete reports using only a mobile phone.</li><li>Participants will also be able to produce professional filmed reports using only mobile phones.</li></ul>Target Audience&nbsp;<ul><li>For those wishing to provide successful electronic content.</li><li>For graduates of media colleges and institutes.</li><li>For candidates for different media outlets.</li><li>For those wishing to develop their media skills and for staff involved in media programs.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.&nbsp;

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Digital Journalism 

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Objectives:<ul><li>Learn the basic knowledge and skills needed for TV presenting.</li><li>Deal with the camera, and coordinating with a production team.</li><li>Knowledge of broadcasting for television.</li><li>At the end of the course, each trainee will be able to record a short news bulletin.</li></ul>Course outline:<ul><li>Body language and communication, learn how to deal with the camera in TV and live interviews; how to use voice and breathe.</li><li>Conducting political interviews; how to prepare for newscasts and interviews.</li><li>Working in a newsroom, &nbsp;learn editorial basics, elements of a news bulletin; types of guests and how to choose them?</li><li>Breaking news and coverage; how to coordinate with a production team?</li><li>The principles of news analysis and question writing; mistakes to avoid.</li></ul>Targeted audience:<ul><li>Those with an interest in presenting and appearing in media&nbsp;</li><li>Talented people who wish to enhance their skills and knowledge in TV presenting &amp; media appearances&nbsp;</li><li>Media speakers</li></ul>What you will get after the courseThe trainee will be able to film their graduation project by the end of the course and will receive a graduation certificate from Sky News Arabia Academy.

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TV presenting & Media Appearances

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Objectives:<ul><li>Learn the basic knowledge and skills needed for TV presenting.</li><li>Deal with the camera, and coordinating with a production team.</li><li>Knowledge of broadcasting for television.</li><li>At the end of the course, each trainee will be able to record a short news bulletin.</li></ul>Course outline:<ul><li>Body language and communication.</li><li>Learn how to deal with the camera in TV and live interviews.</li><li>How to use voice and breathe.</li><li>Conducting political interviews; how to prepare for newscasts and interviews.</li><li>Working in a newsroom.</li><li>Learn editorial basics, elements of a news bulletin; types of guests and how to choose them?</li><li>Breaking news and coverage</li><li>How to coordinate with a production team?</li><li>The principles of news analysis and question writing</li><li>Mistakes to avoid.</li></ul>Target audience:<ul><li>Media and Political Science graduates, social media influencers, those with an interest in presenting</li></ul>&nbsp;Trainees will be able to record their own you short news bulletin at Sky News Arabia Studios, and they will receive an official certificate qualified from Sky News Arabia Academy.

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TV Presenting 

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Objectives:<ul><li>To read all forms of texts.</li><li>Learn to prepare scripts properly before reading, including the division of the text and pausing.</li><li>Improve verbal articulation and pronunciation through specific exercises.</li><li>Understand how to breathe correctly during reading.</li><li>How to handle live broadcasts or on-air problems.</li><li>Identify the strengths and weaknesses of the participants.</li></ul>&nbsp;&nbsp;Course outline:<ul><li>Read a variety of texts properly.</li><li>Gain practical experience in vocal arts.</li><li>Gain experience in radio from A to Z.</li><li>Each trainee will have their own audio recording at the end of the course.</li></ul>Target audience:Voiceover professionals or talents, and journalism and media graduates.&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

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Voiceover

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Ahmed Al-Agha has been working in media since 2003. He started his career in dubbing, and worked as an actor and director in several radio documentaries, TV series, cartoons and advertisements, before moving to work as a radio news and programs presenter.He is a certified trainer, holding a qualification from QUALIFI in the United Kingdom, "Level 3 Award in Education and Training”.

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Ahmed Al-Agha

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Objectives:<ul><li>Empowering trainees to master the skills of TV Presenting and media appearance, voice-over, podcast production, and digital content creation utilizing artificial intelligence.</li><li>Trainees will receive their own graduation projects in each subject, in addition to a graduation certificate from Sky News Arabia Academy."</li></ul>&nbsp;Course outline:TV Presenting and Media Appearance:<ul><li>Controlling body language and communication, learning TV and live interviews.</li><li>Art of media appearance.</li><li>How to deal with the camera, managing conversations.</li><li>Preparing for bulletins or interviews, and the nature of working in the newsroom.</li><li>Learning the basics of editing and the pillars of the news bulletin.</li><li>Knowing the types of guests and the criteria for selecting them, and dealing with breaking news and coverage.</li><li>Coordinating with the bulletin producer and the team, and understanding the principles of analysis and question writing.</li><li>Learning voice-over, eliminating local accents, and improving presentation, breathing, and linguistic skills.</li></ul>&nbsp;Voice-over and Podcasting:<ul><li>Learning how to execute distinctive voice readings of texts with multiple and diverse styles and voices.</li><li>Understanding basic voice recording techniques and selecting suitable equipment to achieve high audio quality.</li><li>Learning how to use audio editing software to process audio files, improve their quality, and add sound effects.</li><li>Empowering participants to develop a unique voice style that reflects their personality and distinguishes them in their work as voice-over artists.</li><li>Learning how to prepare and organize episodes and manage podcasts professionally, including identifying suitable topics, preparing scripts, and directing interviews.</li><li>Understanding how to market podcasts and increase listener audience through effective marketing strategies.</li></ul>&nbsp;Digital Content Creation and Artificial Intelligence:<ul><li>Introducing participants to the concepts and methods of digital content creation, including different types of content and production tools used.</li><li>Developing effective writing and editing skills to produce engaging and distinctive content online.</li><li>Learning how to use modern technology such as artificial intelligence and data analysis to improve content quality and increase audience engagement.</li><li>Understanding how to effectively manage digital content and market it to target audiences on social media platforms and other digital channels.</li><li>Learning how to use data to analyze content performance, identify trends, and new opportunities to improve strategies and increase work efficiency.</li><li>Understanding how to use artificial intelligence techniques such as text synthesis and content analysis to generate dynamic and automatically renewable content.</li></ul>&nbsp;Target audience:All those interested in the field of media and wishing to refine their skills as comprehensive media professionals.&nbsp;Certificate and Graduation Projects&nbsp;Upon completion of the course, trainees receive an certificate from Sky News Arabia Academy, in addition to individual graduation projects for each trainee.&nbsp;

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Media Master Class

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Michella has been immersed in the television industry for over 15 years, gaining extensive experience in various aspects of the profession.She has been a news presenter at Sky News Arabia since 2017, transitioning into the world of politics after having hosted the morning show and worked as a news producer at Sky News since 2015.Before moving to Abu Dhabi, she worked at MTV Lebanon, where she held the position of Account Executive in the marketing and advertising department and was a television presenter between 2009 and 2015.Although she holds a Master's degree in Nutrition Sciences from Saint Joseph University in Beirut, she gradually made her way into journalism, eventually becoming a main news presenter at Sky News Arabia. She also produces her own digital platform program in addition to writing and preparing documentaries.She is a certified trainer, holding a qualification from QUALIFI in the United Kingdom, "Level 3 Award in Education and Training."

Michella Haddad

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Mohamad Smeisem - Trainer of Arabic language skills and vocal recitation. Journalist, proofreader and audio commentator who worked in a number of media outlets. He joined Sky News Arabia in 2019 and worked before that in Abu Dhabi Media. He also worked in children's programs, especially the famous program "Open Sesame". In his 14-year career, he trained a large number of media professionals in most media outlets in the United Arab Emirates.&nbsp;&nbsp;

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Producing Radio Reports

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This journey of enjoyment and learning begins with participating in the "NOMU AL GHURAIR SIRAJ" program offered by the Abdullah Al Ghurair Foundation in partnership with the IMI Media Academy, which presents its programs through the leading institutions in the media industry:&nbsp;The National: A leader in journalism.Sky News Arabia: Specializing in unique news stories.CNN Business: Navigating the world of numbers.Al Ain News: Content becomes a digital experience&nbsp;&nbsp;&nbsp;We haven't started yet; our journey holds many rich details that are hard to summarize!&nbsp;Want to know more?.- This grant will allow you to connect with influential leaders at the IMI Media Academy, renowned for its world-class training facilities. The academy offers an innovative learning environment that blends unique educational experiences, interactive engagement, and hands-on training in the latest studios in the Middle East, equipped with cutting-edge technology.&nbsp;- Your experience will not be merely a simulation; you will experience it yourself in every detail, to become a part of the media industry.- All aspects of media from news and content to storytelling and data analysis, as well as the digital world in its entirety will be reachable and between your hands!- Save years of learning by training with experienced media leaders and specialists.&nbsp;Here are some important facts:- Studies have shown that hiring and career advancement are not based only on academic qualifications but also on communication and influence skills.- That’s why we are here to provide the shortest and best path to reach the highest level. With our expert team, we will help you highlight your true skills to leave your unique mark in the media world.&nbsp;&nbsp;This program is aimed at Emiratis aged 18 to 35 years old.&nbsp;A glimpse of what you will gain in the program:Connect:- Join a vibrant community of young media creators.&nbsp;- Cultivate teamwork and skills through shared projects.&nbsp;- Forge meaningful connections with peers and experts.&nbsp;- Build lasting networks within the Emirati media scene.&nbsp;&nbsp;Discover:- Gain exceptional skills in impactful content creation.&nbsp;-Master digital storytelling with smartphones and AI.&nbsp;- Elevate your storytelling and presentation abilities.&nbsp;- Harness AI tools to craft innovative media content&nbsp;Lead:- Earn a prestigious certificate that recognizes your achievements.- Step confidently into the media industry and thrive.-Apply your skills to projects that drive meaningful change.&nbsp;&nbsp;The program will take place during the weekends to accommodate participants’ commitments (Saturdays and Sundays), for 5 hours each day from 10 AM to 3 PM, with breaks included.&nbsp;&nbsp;The program starts on January 10 2025&nbsp;Applications close on December 10, 2024.&nbsp;&nbsp;&nbsp;You are only a few days ahead from the most important turning point in your life: "the launch toward the top.

"NOMU AL GHURAIR SIRAJ" your path to summit 

Objectives&nbsp;Writing for the Digital and supporting Media" course includes an intensive 3-day training, covering both theoretical and practical aspects, regarding the nature of writing for websites and how they differ from print journalism.The course also aims at training participants in different press coverages and how to adapt them to the digital world, as well as how to select the angles that attract the largest readership.Outline&nbsp;<ul style="list-style-type:disc;"><li>Learning how to write for websites and what distinguishes it from writing for television or paper.</li><li>Identifying factors that help journalists succeed in digital journalism.</li><li>Identifying news sources in digital journalism, and the importance of checking them out.</li><li>Identifying the target audience and the angles that suit it and attract as many readers as possible.</li><li>Identifying the types of coverages for digital journalism and the different ways of writing.</li><li>Learning how to use social media as a source of news or as support to support the news content.</li><li>Learning the basic skills of mobile journalism, to be able to produce complete reports using only a mobile phone.</li><li>Participants will also be able to produce professional filmed reports using only mobile phones.</li></ul>Target Audience&nbsp;<ul><li>For those wishing to provide successful electronic content.</li><li>For graduates of media colleges and institutes.</li><li>For candidates for different media outlets.</li><li>For those wishing to develop their media skills and for staff involved in media programs.</li></ul>&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.&nbsp;

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Objectives:∙Learning the basics of economics and financial markets.∙Learning the basics of financial journalism.&nbsp;Course outline:∙The basics of economics.∙The basics of financial markets &amp; bourses.∙How to collect and evaluate economic news.∙How to build specialized economic reports (TV/Digital reports).∙An introduction about data journalism.&nbsp;Target audience:Journalists and anyone seeking to learn financial journalism and follow business news.&nbsp;CertificateUpon completion of the course, trainees will receive an official certificate qualified from Sky News Arabia Academy.

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